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Philosophy

The White Room was born in 2011 and our innate sense of style is prevalent throughout our collections. We have grown and developed a strong team, complete with fashion forward stylists, innovative designers, UK fabric providers, experienced seamstresses... We pride ourselves on supporting local business through cross marketing and sustainable working. Our growth and reputation as the must go to boutique is founded on strong bridal design & style opinions, backed up with technical expertise & up beat service. We not only know our designers and fabrics; we know how a young woman wants to not only look but feel on her wedding day.

Chloe says: “I just started doing what I’d always hoped to do. Fashion has been in my life for as long as I can remember (the good and the bad!). After university and working full time in a completely uncreative field, I just started playing with the idea of bridal fashion and The White Room was born. I was inspired to the lack of decent offerings initially but then it became bigger than that. I became inspired by what I could offer, what I could create and style and what career I could forge for myself. With no business ownership background or any kind of fashion qualification, the designers bought me, my desire to create a reputable, UK accredited business and they bought in to my ethos of style, transparency and the creative aspect we wished to add to the bridal world as a whole.

I didn't do it to prove anything to anyone besides myself and since 2011, I have definitely grown in confidence, I feel like I inspire boutiques, suppliers, that designers love the boutique and The White Room’s approach to the industry and now we are even winning awards! To be nominated for the 2016 Wedding Industry Awards was not only a huge honour but to win was immense as this was all from our brides. The brides are inspired by the look and feel of the space we have created and they took the time and energy to tell people about that, for us, that is huge. They like how we evolve each season. I never want to be one of those boutiques where people know what they’re going to see. I always want an element of surprise. One thing I never want to do is copy what anybody else is doing. We have a signature, and it’s very important to me to stay true to that.”